LEARN - Lesson 7: How & Why to Use Premier

LEARN - Table of Contents > Path 5: Media Mavens > Course 1: Facebook Game Plan > Lesson 7: How & Why to Use Premier

Many thanks to Couturier Ann Schneider for sharing her process for scheduling pre-recorded live videos using Facebook Premiere.

Facebook Premiere is a fun feature that allows you to upload and schedule pre-recorded videos to broadcast live on your Facebook business page at a later day or time—as if they were live! This allows you to take advantage of the benefits of doing a Facebook Live video (Facebook shares live content with more people and often notifies followers that a page they like is live, followers are able to interact and ask questions in real-time, etc.) but with a pre-recorded video instead.

Here are just a few of the benefits:

• Scheduling a Premiere can relieve your stress and keep your business page humming while you       enjoy a night off!
• If you’ve wanted to try Facebook Live but aren’t comfortable getting in front of the camera just yet,   Facebook Premiere gives you the opportunity to prepare a more polished, professional video ahead   of time and still benefit from live engagement with viewers.
• A Premiere can also be a good alternative to an actual Facebook Live because it frees you up to   interact with viewers in the comments during the broadcast.

To see Premiere for yourself, check out Ann’s step-by-step tutorial below.

A couple of notes:

1. You can only schedule a Premiere on a business page (not a personal page or in a group).
2. You can schedule a Premiere up to 7 days out.
3. Schedule your Premiere from Creator's Studio (visit https://www.facebook.com/help/publisher/manage/about-facebook-creator-studio for more information) and upload an image of the items you will be using in your project. If you don't, Facebook will use your cover image as a default.
4. If possible, try to join the Premiere while it’s being broadcasted live so you can interact with your customers and answer any questions. Tell them you used Facebook Premiere to pre-record what they are watching live. (The more you talk about what a Premiere is and explain why/how you are using this feature for your business, the more your audience will understand it.) Explain that you sometimes need a night off but you don't want them to miss you too much! They will understand and they will help moderate questions for you when you aren’t actually live!
5. Do not overuse this feature or use it as a replacement for actually going live. While Premieres are great to help get more followers and to keep consistent no matter your schedule, there is no replacing YOU and live engagement!

Click here to continue to Lesson 8: How To Conduct a Virtual Pop-Up


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