FAQ - ChalkCon 2024

What is ChalkCon? Who is invited to attend?

ChalkCon is two days of pure inspiration, education, and celebration with creatives participating virtually from around the United States and Canada. Designers of all titles and activity levels are encouraged to participate on Friday and Saturday. Chalk Couture® Perks Members are invited to attend on Saturday. 

When is ChalkCon 2024?

ChalkCon is June 21–22, 2024.

Where can I watch ChalkCon?

General sessions, business training, and the annual Awards Party on Friday, June 21, will be available via Zoom, with two participation options (View Only and Premium Ticket) available. 

Studio Sessions will be held via Zoom for those with tickets on Saturday, June 22.

What are the Friday viewing options for ChalkCon General Sessions?

Friday sessions are open to Chalk Couture Designers only. 

  • Designer View Only
    • This View Only option allows every Designer to watch all of the Friday General Sessions and Business Classes live or catch the replays for free. You can enjoy all of the product announcements and program updates from Chalk Central, learn from the business classes, and attend the virtual Awards Party on Friday evening.
    • This option does not include event registration goodies, the option to submit an entry into the ChalkCon Art Contest, or receive event-year award recognition. 
    • View Only attendees can purchase Chalk Couture swag products.
    • With the View Only option, you do not need to purchase a ticket, but registration is required so that we can contact you with updates about the event.
  • Friday Premium Ticket
    • $79 USD (a retail value of over $100 USD), with FREE SHIPPING on all registration goodies coming your way! 
    • The Friday Premium Ticket option gets you access to the full experience of ChalkCon with all the benefits of the View Only option—and more! 
    • In addition to all the free sessions on Zoom, Friday Premium Ticket holders will receive:
      • Registration swag, including ChalkCon 2024 make-your-own event Tee,  lanyard, name badge, and recognition ribbons 
      • Exclusive B-Sized Event Transfer
      • Exclusive A-Sized Event Transfer
      • Exclusive Event Recognition Gift for all registered Master Mentors and above (eligibility required) 
      • Eligibility to purchase Chalk Couture swag items (at a separate cost)
      • Eligibility to enter the Art Contest. Winners will receive cash prizes in multiple categories!
      • Recognition eligibility in the 2024 Event Year Awards Party
      • Eligibility to enter Watts of Love Weekend drawing

Registration materials and swag purchases will be mailed around June 12 to the primary address on file. 

What are the Saturday viewing options for ChalkCon Studio Sessions?

Saturday sessions are open to Chalk Couture Designers and Perks Members only. Participation in Saturday’s Studio Sessions is not included with ticket purchases for Friday.

  • Studio Sessions A-La-Carte Tickets 
    • Single-session tickets available to be purchased individually, while supplies last. Prices vary. REGISTRATION OPENING SOON!
    • Tickets include creative training and workshop kits specific to each session with FREE SHIPPING.
    • Ticket includes access to view live course demonstrations, participate in chat, and win Session giveaways. 
    • Studio Session attendees can purchase ChalkCon swag products.
  • Studio Sessions Premium Ticket
    • Studio Sessions Premium Ticket holders have access to all six ChalkCon Studio Sessions, while supplies last. REGISTRATION OPENING SOON!
    • Includes creative training and workshop kits for all Studio Sessions with FREE SHIPPING.
    • Ticket includes access to view all live course demonstrations, participate in chat, and win Session giveaways. 
    • Studio Session attendees can purchase ChalkCon swag products, while supplies last.

When will the live sessions be streamed?

Friday, June 21

General Session: 10 am–12 pm MT

Business Classes: 2–4 pm MT

Awards Party: 7–8 pm MT

Saturday, June 22

Studio Session: 10 am–10:45 am MT

Studio Session: 11 am–11:45 am MT

Studio Session: 1 pm–1:45 pm MT

Studio Session: 2 pm–2:45 pm MT

Studio Session: 3 pm–3:45 pm MT

Studio Session: 4 pm–4:45 pm MT

What is the theme of this year’s ChalkCon?

We’re moving away from choosing an official “theme” for each year as ChalkCon is theme-worthy all on its own! The vibe for 2024, however, is inspired by NBC's Emmy-winning late-night comedy showcase Saturday Night Live. 

What are color days?

Color days are all part of the fun of ChalkCon! We select colors with a single color “emphasis” per day for everyone to wear. You can wear that color (or a shade thereof) from head to toe, or just a “pop.” Choose a vibrant shade or a mellow hue, as long as it’s the day’s color and as long as it’s YOU!

Here are the color days for ChalkCon 2024:

  • Friday = Your ChalkCon 2024 Custom Tee (Premium Ticket exclusive) OR Nominee
  • Saturday = Couture Teal

When can I register for ChalkCon?

Registration will open on Tuesday, May 14, at 9 am MT.

  • Friday Premium Tickets and swag orders are available from Tuesday, May 14, through Tuesday, May 21, at 11:59 pm MT. 
  • The View Only option will be available Tuesday, May 14, at 9 am MT through Friday, June 14, at 11:59 pm MT.
  • Saturday tickets will be available soon to Designers and Perks Members. Details coming! 

Where do I register for ChalkCon?

Register here: https://chalkcouture.regfox.com/chalkcon-2024

What information should I be prepared to provide when I register for the event?

To complete your registration, you will need your Designer ID, and credit card information, if applicable. 

Is there a possibility tickets will sell out?

Yes. There are limited numbers of registration items available so Friday Premium Tickets and Saturday Studio Session seats may sell out. Register early to secure your goodies!

If I register for a paid ticket but change my mind, can I request a refund?

Due to the volume of preparation, packing, and unique goodies available for each individual

registrant, paid tickets are not refundable nor transferable after you have registered.

Will we get a recap of all content?

Yes! In addition to the replays you can watch at any time, we’ll also provide a recap of event

details and announcements via email, in Designer HQ, and posted on your Designer Office including:

  • All announcements and product information.
  • All prize and contest winners.
  • The Award Party Recap, featuring information on all categories and winners.



What kinds of achievements are recognized at the Awards Party?

There are SO MANY achievements recognized at the Awards Party! From sponsoring, to Personal Volume, to Chalk Site sales and building leaders, there really is something to spotlight every strength and standout. We also recognize outstanding volume in different Team sizes in a variety of categories. Additionally, Chalk Couture offers two unique awards at ChalkCon, with winners who are nominated by Designers: Luminary Leader award and Start the Spark award. There is one Luminary Leader winner per year and three Start the Spark winners.

Who is eligible to receive an event-year award at the Awards Party? 

All Designers who have purchased Friday Premium Tickets are eligible to receive event-year awards recognition.

What is the Luminary Leader award?

The Luminary Leader award winner is selected based on extraordinary positivity, heart, leadership, vision, and character that is evident to customers, Team members, and Chalk Central, particularly in their interactions with Designer Services. This individual demonstrates persistence with a smile, and radiates a light worthy of being called “luminary.”

What is the Start the Spark award?

The Start the Spark award is given to 3 “firestarters” who glow and go within the first two years of their Designership—starting strong with recruiting, Personal Volume, and positive activity in the community. Winners are selected not only for business performance, but also for their support of others, their genuineness, and their excellence in being a brand ambassador of Chalk Couture values.

How do I nominate someone for an award?

You may nominate one or more Designers for these awards, regardless of whether you register for ChalkCon. Complete the form(s) on the registration site to nominate your favorite superstar today! Nomination deadline is May 21, 2024.

Luminary Leader

  • One award presented.
  • Winner must be a leader, recommended at Master Mentor or above.
  • Winner receives a $3,000 USD cash prize.

Selection criteria: Winner is selected based on extraordinary positivity, heart, leadership, vision, and character that is evident to customers, Team members, and Chalk Central, particularly in their interactions with Designer Services. This individual demonstrates persistence with a smile, and radiates a light worthy of being called “luminary.”

Start the Spark

  • Three awards presented.
  • Start the Spark nominees/winners must have enrolled as Designers no earlier than June 1, 2022. This award recognizes standout growth within a Designer’s first two years.
  • Winners receive a $500 USD cash prize.

Selection criteria: Given to three “firestarters” who glow and go within the first two years of their Designership: starting strong with recruiting, growth in Personal Volume, and positive activity in the community. Winners are selected not only for business performance, but for their support of others, their genuineness, and their excellence in being a brand ambassador of Chalk Couture values.

Should I dress up for the Awards Party?

While we typically love to celebrate accomplishments with Gala-like fanfare, in honor of our Saturday Night Live late-night inspiration, this year we’re going pajamas! If you are an award recipient you will be seen live via Zoom and hope you will dress to impress! Break out your best PJ’s if you are an award recipient. 

Will I know beforehand if I’m winning an award?

Yes! Designers winning an award will receive an “award recipient” ribbon with their registration materials. Registration materials will also include instructions about what to do during the Awards Party presentation via Zoom.



What is the ChalkCon Art Contest?

12 finalists will have their artwork displayed in the Design Studio. Winners will be determined by Designer voting and revealed on Saturday.

How do I enter the Art Contest?

To enter, purchase a Friday Premium Ticket for the event and then email artcontest@chalkcouture.com with two photos of the artwork entry attached. Make sure your entry photos are clear and show off your beautiful pieces to their fullest! No name or other identifying information may be included in the photos, although Designer name and ID number must be included in the body of the email. Please use the subject line: “ChalkCon 2024 Art Contest entry.”

Who is eligible to enter the Art Contest? 

The Art Contest is open only to Designers with a Friday Premium Ticket. 

When is the deadline to submit my entry?

Entries must be received no later than May 31, 2024. 

How will Art Contest judging work?

Finalists will be selected by a panel of judges from Chalk Central. 

All contest entrants will be recognized during the event, and finalists will have photos of their

artwork entries shown during the broadcast and uploaded to the Design Studio for voting. (Make sure your entry photos are awesome and show off your beautiful pieces to their fullest!) First and second-place contest winners will have photos of their winning pieces shown, plus will receive either a cash or new product prize, announced live during the event.

We will include photos of every finalist in the Art Contest in an album in the Design Studio on Facebook, so everyone can see all the beautiful submissions and cast their vote for the winner!

Voting will be open from 9 am–5 pm MT Friday and winners will be announced during the Awards Party later that evening.  

What are the artwork categories?

General categories are as follows:

  1. “Halls & Walls”: A piece of art designed to hang on a wall. Artwork should be on a hard or textile surface of any material or size, including found or created surfaces.
  2. “Accents, Apparel, & Accessories”: Home decor (including tiered trays) that is designed to sit on a mantel, tabletop, shelf, or be free-standing, including small items of furniture and patio décor. Surfaces may include found or heirloom objects. Apparel items that are primarily made of fabric, included but not limited to clothing items, quilts, curtains, bags/totes, etc.

*Designers may suggest a category for their entry, but it is at the discretion of the Chalk Couture judges to assign final categories. 

What rules do I need to know about my submission?

  • Photos of entries must be submitted via email by May 31.
  • One entry maximum per Designer.
  • Entries should include no more than three pieces and must have chalking or inking on the majority of components of the entry. 

How are winners determined?

Winners will be chosen based on the highest number of votes in the Design Studio.

What prizes are available?

The first-place winner for each category (based on the highest number of votes) will win $300 USD cash. Second-place winners will receive $150 US cash. Third-place winners will receive $75 US cash. All winners will be recognized at the Awards Party during ChalkCon.



What swag items are available for ChalkCon 2024?

SO many great things! See all the amazing options on the ChalkCon 2024 registration site. All swag items are non-commissionable, and will be available while supplies last.

Can anyone order swag items?

Swag items may only be ordered by those who have registered for ChalkCon with any ticket-type available. 

How/when do I order swag?

Once you have registered for a ticket, swag items can be ordered from the ChalkCon registration site between May 14–21, 2024.

Where/when will I receive my swag items?

Swag orders will be shipped to the primary address on your account around June 12. PLEASE ENSURE YOUR ADDRESS IS CORRECT. Receipts will be sent via email.


What is the Watts of Love donation giveaway?

It’s a fun and creative way to support Watts of Love, our charitable partner bringing light to areas of the world without electricity.

Every Designer registered with a Premium Ticket will have the option to buy artwork giveaway entry tickets (each ticket is $5 USD). We’ll be drawing names for winners of catalog artwork for these awesome prizes—and 100% of the proceeds of ticket sales benefits Watts of Love! 

How do I buy WOL tickets?

Registered attendees can purchase tickets (item WOLCC24) in their Designer Office between May 14–June 16. Note that this order AND the order confirmation uses a separate process from the other swag items.

Using the separate order allows us to add the donation amounts to your Designer Office Watts of Love tracker, which gets you closer to Lightmaker status! Do not order any additional products with your ticket purchase.

How do the Watts of Love donation giveaway tickets work? 

If you have ordered these tickets for $5 USD each, every ticket you purchased generates a $5 USD donation to Watts of Love as well as adds to your donation tracker (in the event year you order your tickets). 

Additionally, every ticket is an entry into the giveaway. We have curated a selection of incredible art pieces developed by our Chalk Central studio artists and will be giving these away to lucky winners during closing session on June 21. 

We will pull winning tickets for each art piece and announce the winner live during the Awards Party.

Do WOL tickets count toward my Lightmaker donation totals?

Yes! Each ticket will generate a $5 donation added to your account. The date of the donation will be either May or June (depending on the month you place your order).

What is the Watts of Love Weekend?

Every year, founder Nancy Economou and her Watts of Love team members sponsor a special weekend of chalking fun to help us raise donations! It will be held fall 2024. Lightmakers are eligible to purchase entry tickets for this fun weekend getaway. Attendees will be selected during the Awards Party. (Full details to be announced at a later point in time.) The trip will include members of the Chalk Couture corporate staff. Days are filled with creativity, camaraderie, and an all-around good time!

How do we enter the drawing for a spot at the weekend event?

All Lightmakers have the option to buy a weekend entry ticket. Each ticket is $100 USD (item WOL24WEEKEND). You can purchase as many tickets as you would like between May 14–June 16. Each Designer may win two spots max. If you win a second spot, you can donate it to another Designer to attend the weekend with you. Guest Designer does not have to be a Lightmaker to attend.


Design. Love. Repeat.™

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